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Billy comes with a set of powerful, built-in tools designed to help your customers explore your full assortment - and help you boost sales. We offer four different types of selling tools. Let’s take a closer look.
Spotlights
Showcase items right at the top of your menu. Highlight new arrivals, bestsellers, or anything else you want to spotlight.
Want to add spotlights to your menu? You can find more info here.
Recommendations
With this feature you can suggest one or more items when the consumer chooses to put a product in the basket. E.g. a cake with a coffee. a paired beer with the main dish.
Want to add recommendations to your menu? You can find more info here.
Upsell & cross-sell
Upsell lets you suggest a better or larger version of an item already in the customer’s basket (e.g. small fries → large fries, or 3 wines → 1 bottle). It's shown when the customer views their basket. You simply choose the original item, the upsell item, and set a priority if you have multiple rules.
Cross-sell promotes extra items (max 3) right before payment. Perfect for adding a dessert, drink, or other extras. It helps boost your average order value with one final nudge. Just select the products you want to show at checkout.
Want to add upselling or cross-selling to your menu? You can find more info here.
Basket discounts & fees
You can easily apply basket-wide discounts, such as a 10% loyalty discount, or add additional fees like service charges.
Want to add basket discounts & fees? You can find more info here.


